ISM 2015: Confiserie Riegelein still committed to fair trade and sustainability

Expansion of Fairtrade Cocoa Program with the addition of new products and conversion of the existing range in line with plans

Cadolzburg, 30 January 2015
The Riegelein brand is embarking on the second phase of its plans for a complete switch-over to the Fairtrade Cocoa Program. The second third of the Riegelein range will not only be converted but also expanded with the addition of new products bearing the Fairtrade Cocoa Program logo in time for the 2016 Easter season.

Giant new product for record-breaking POS sales growth: Riegelein launching a major chocolate Easter egg

A major innovative force in seasonally themed chocolate products, Confiserie Riegelein is again setting standards. At this year's ISM, which takes place on 1 - 4 February, it will be unveiling its new Giant Design Egg in Hall 3.2, Stand C11/E10. With a weight of one kilogramme and a height of about 40cm, it is one of the largest chocolate Easter eggs in Germany (1kg, € 12.99 RRP). The Giant Design Egg enhances Riegelein's successful "Flower-Line" range and will be available for the 2016 Easter season in an attractively designed pink or green gift box. The new product is sure to generate record-breaking POS sales growth.

In addition, the "Flower-Line" range will be supplemented by three different gift eggs and an attractive decorative bucket: The Present Eggs (350g, 3.49 € RRP) are filled with various delicious chocolates. The Gift Buckets (230g, 4.99 € RRP) hold a colourful chocolate Easter bunny and bright chocolate eggs. All the items are available in pink, green or yellow and, together with the existing products, will feature the Fairtrade Cocoa Program logo from 2016.

"YOU" box of treats: Sweet growth thanks to an approach appealing to consumers' emotions

Due to popular demand from retailers and consumers, Riegelein is now also expanding its "YOU" range. With its striking and colourful design, the Gift Box contains chocolate balls in three different flavours (150g, 3.49 € RRP). A shell of soft-melting chocolate holds sweet fillings made from nougat, cocoa and vanilla cream. As a pioneer in fair trade in the chocolate industry, Riegelein is using cocoa from the Fairtrade Cocoa Program for this new product. Together with the "YOU" Gift-Heart and the "YOU" Metal-Tin Heart, the Gift Box comes on a ¼ pallet.

To generate additional impulse buying and to arouse consumers' emotions at the POS, Riegelein is offering fully coloured pallets for "YOU" and the "Flower-Line". Therefore, both the base and the drawers are matching the individual sub-ranges’ design.

Based in Cadolzburg, Germany, Confiserie Riegelein is a family-run company and one of the leading producers of seasonally themed chocolate articles. Under the "creative chocolate" motto, it repeatedly addresses new themes and, with over 750 different items, has one of the largest ranges in the market.

pure brands - public relations for brands
Dr. Stefanie Wehnert
Pickhuben 4
20457 Hamburg
Tel.: 040/ 300 69 68 0
Fax: 040/ 300 69 68 8

Hans Riegelein & Sohn GmbH & Co. KG
Wolfgang Raczek, Leitung Marketing
Tiembacher Straße 11-13
90556 Cadolzburg
Neue Telefonnummer: 09103/ 505-100
Neue Faxnummer: 09103/ 505-150