Confiserie Riegelein: Sales kick ahead of the 2018 Football World Cup

The seasonal articles specialist is sweetening this year’s World Cup with innovative products

Cadolzburg, 28 January 2018

Victory for your sales! With Confiserie Riegelein’s football-themed articles, you will score heavily with your customers ahead of the 2018 Football World Cup: The perfect approach for ensuring your sales are in the big league, comprising the 600g Confiserie ball in a folding cardboard box (MSRP €9.99), the 200g Confiserie cup (MSRP €3.99) as well as mini football players in a 125g package (MSRP €1.99). The team is rounded off by a chocolate goal shooting wall for finger football (125g, MSRP €3.99). Comprising 7g balls and miniature figures, it is ideal as a spontaneous gift or something to bring along for a joint evening of watching football. The set is a guaranteed hit - including during half time - encouraging you to test your skills. “Football is a theme that enjoys great popularity in the sweets market. We have previously noted this with our licensed “FanShop Sweets” range which offers seasonal articles in the colours of nearly all German league football clubs. We also plan to generate strong sales again with our new World Cup articles,” says Peter Riegelein, executive shareholder of Confiserie Riegelein. Confiserie Riegelein will be presenting its World Cup products as well as other new articles for Christmas, Valentine’s Day and Easter at ISM 2018 (Hall 3.2 Stand C11/E10).

Sustainably improved: organic fair-trade collection with high-impulse design modifications

Fairness is not only a crucial element in football but something that Confiserie Riegelein is also committed to: at this year’s ISM, it will again be showcasing its organic fair-trade collection for Christmas and Easter. The organic aspect is clearly visible thanks to the EU organic seal on the packaging, allowing you to generate additional sales in the target group with an affinity to organic products.

Fair trade in a round package: the first Easter bunnies and Santa Clauses in a sturdy round box.

These trendy figures (MSRP €1.99) with fancy sayings make a great gift and do not require any additional protection for transportation. With their innovative packaging format, they are bound to generate additional sales impetus.

This Easter bunny can’t hop away: Confiserie Riegelein’s 75g Easter bunny is now also available in a bright box with spring colours. Riegelein is also presenting the first Santa Claus in a box in time for Christmas.

Confiserie Riegelein is the first leading supplier of seasonal chocolate articles to convert its entire range to sustainably produced cocoa. All Riegelein-branded products bear the Fairtrade Cocoa Programme logo. The themed-article specialist is addressing an increasing number of special occasions under the motto "creative chocolate" and, with over 750 different articles, boasts one of the broadest ranges on offer in the market. This reflects the Cadolzburg-based family-owned company’s commitment to the familiar fair trade conditions such as stable and firm minimum prices and fair working conditions.


Press contact

pure brands – public relations for brands
Dr. Stefanie Wehnert
Pickhuben 4
20457 Hamburg
Tel.: 040/ 300 69 68 0

Hans Riegelein & Sohn GmbH & Co. KG
Jörn Schumann, Leitung Business Development
Tiembacher Straße 11-13
90556 Cadolzburg
Tel.: 09103/ 505-141